Familiarity as a feeling: It’s different roles on information process - PTDC/PSI/64944/2006 (2007 - 2009)

Reaserch Team:

Teresa Garcia Marques (Project Leader)
Leonel Garcia Marques
Marilia Prada
David Rodrigues
Ricardo Fonseca


Project's Summary:

The studies included in this project proceed from the work developed by Garcia-Marques and Mackie (Garcia-Marques, 1999; Garcia-Marques & Mackie, 2000; ) and is summarized in the development of the FARM model. This model is integrated into a dual mode processing perspective that sees humans as processing incoming information either analytical or non-analytical in order to deal with their environment (see Chaiken & Trope, 1999). Stressing the need for a regulation of this duality of processing, it suggests that a feeling of familiarity may perform that role. Thus the familiarity as a regulation mechanism (FARM) hypothesis assumes that if the on-line stimuli representations match a previously stored memory representations, this will be felt as a positive feeling (a feeling of familiarity) and this feeling, signalling the presence of an already known situation which can be dealt as before, will turn non-analytic processing more likely (compared with analytic processing).

Implications of these assumptions are addressed in different areas of research focusing empirical phenomena such as: mere exposure effect, social facilitation, interpersonal attraction and affective priming.


Project’s aims:

General goals:
1.to provide better and more extensive support for the FARM (a model developed by the PR);
2.to extend the FARM by identification of possible moderators of its’ assumptions;
3.to test if the FARM provides more parsimonious explanations for well defined psychological phenomena.
1.to extend PR’s studies that test the hypothesis that liking and familiarity ratings may anchor in one and the same feeling (follow-ups and tests of alternative explanations of data);
2.to extend PR’s studies that contrast Zajonc’s and misattribution explanation of the mere-exposure with the FARM explanation;
3.to contrast Zajonc’s view of familiarity role in mere-facilitation effects with the the FARM’s one in articulation with Blascovich’s model;
4.to approach interpersonal attraction on the basis of some FARM assumptions;
5.to furnish further evidence of affective priming on the basis of FARM’s assumptions, testing effects of stimuli familiarity on affective priming.
This project is directly related with the work developed by Teresa Garcia-Marques in their PhD dissertation (which were financed by: Praxis XXI, BD / 5100 / 95, respectively), with her subsequent work developed with support of FCT, POCTI/PSI/42239/01.


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